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Pay Per Click (PPC)

PPC ads form the backbone of many companies’ marketing strategy, for one simple reason:
a well-managed PPC campaign delivers results.

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The Challenge

There’s good reason to believe that pay per click (PPC) ads are the new marketing juggernaut of the 21st century. In 2014, Google reported more than $62 billion in ad revenue from businesses and individuals using their PPC platform. As you might expect, there’s a reason for that: it works.

However, PPC campaigns are notoriously complex, fraught with micro-managing, number crunching, and tedious cycles of research, implementation, experimentation, and refinement. The PPC platform is powerful, but it takes an expert team to deliver consistent results that turn into new business for you.

Research Implementation
Optimization Management
0.09% CTR
20% less CPA
272% ROI
13% decrease in website bounce rate

Research

Any successful PPC campaign begins with exhaustive research of customer profiles, search trends, keyword popularity, and more. Our team of experts knows how to dig deep to find the “secret sauce” that will make your campaign pop. Whether your business is in New York City, London, Toronto, or Los Angeles — PPC AdWords management that delivers real results will always begin with the critical step of research.

Implementation

PPC platforms are intricate, complicated, and take years to navigate with expertise. At Marcient™, we specialize in running profitable PPC campaigns, and we boast a track record for our clients that speaks for itself.

112% Increase in site conversion
13% decrease in website bounce rate

Management

An unmanaged PPC campaign is like a garden that’s neglected. No matter how beautiful it starts out, without proper maintenance it will wither. Marcient provides PPC management and throughout the world, and we will carefully cultivate your PPC campaign. Our goal? To trim the fat over time, learn from your data, and improve your ROI.

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